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Textile Sourcing and Manufacturing
Within two months, Google's AI Overview named a denim sourcing agent first for "best denim sourcing agents" and cited its website as a source.
Year
2026
Industry
Textile Sourcing and Manufacturing
Scope of work
Featured Service
Press Release
Who the client is
A Hong Kong-based denim sourcing and supply chain company, founded in the 1980s, with an in-house design team, fabric sourcing and end-to-end production management across a network of factories in China and other manufacturing markets. It supplies apparel brands and wholesalers in Europe, the USA, Mexico and South America. Google's AI Overview describes the company as a full-service supply chain agency focusing on denim design, fabric sourcing and production management.
The challenge
Trade exhibitions had been the company's main source of new buyers, and that channel dried up. Referrals and in-house efforts kept some leads coming, and that channel had a ceiling, since the company runs without a dedicated marketing team. They needed a new, repeatable lead source.
What Simaia did
We published LLM-optimized blog articles on the company's website, written around the questions buyers ask AI when they shortlist a denim sourcing partner. Alongside the blogs, we distributed press releases, giving AI platforms credible third-party coverage to cite.
Results
In under two months, the Google AI Overview for "best denim sourcing agents" listed the company first, ahead of three other international sourcing agents, and cited the company's website as a source for the answer.
How we measured it
Appearance rate (the company named in the AI response) and citation rate (the AI pulled information from the company's website) for sourcing-related queries in Google AI Overview.
The outcomes
What changed after the story became clear.
Named first in Google AI Overview for "best denim sourcing agents"
Results in under 2 months
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you exist? 🤔