Who the client is

A Bali-based proptech platform for villa investment. It sells managed co-ownership shares in Bali villas as well as full villa purchases, to remote buyers in markets such as Australia, the UK, Europe, Singapore and India. Those buyers increasingly ask ChatGPT, Gemini and Google AI Overview where to invest in Bali and which companies to trust.

The challenge

Property exhibitions had been the company's main lead source, and that channel dried up: fewer attendees each time, and ads that burned budget. The company needed a new lead source. At the same time, the website's technical setup made it hard for LLMs to find and read the site, so the company was missing from the AI answers their buyers were reading.

What Simaia did

Weeks 1 to 2 went into the website's technicals. We fixed the entire site so LLM crawlers could find, read and index every page. From there we published LLM-optimized blog articles and press releases that answer what buyers ask AI about real estate investment in Bali, so AI assistants had current, citable pages to pull from.

Results

Within around 3 to 4 weeks, the company started generating leads from AI referrals: visitors who clicked through to the website from an AI's response and sent an inquiry.

How we measured it

AI-referred traffic in Google Analytics (visitors who clicked to the website from an AI's response) and the inquiries that followed. The first AI-referred leads arrived in weeks 3 to 4 of the engagement.