Scrunch AI tracks your brand mentions across AI models. These tools go further, from full execution to deep analytics, depending on what your business actually needs.

Ready to stop tracking AI visibility and start owning it? See how Simaia works

Comparison Table

Per-Tool Breakdown

Simaia

Simaia is a fully managed agentic marketing team that runs the entire AI-visibility playbook for B2B companies: AI search audit across ChatGPT, Gemini, Claude, Perplexity, and Google AI Overview, followed by content writing, distribution to the exact platforms each LLM cites, and lead identification for every inbound visitor from AI referrals. A global textile manufacturer went from one inbound lead every two months to five per month within two months, with AI bot visits growing 3.5x year-over-year. A Healthcare SaaS client in Australia grew AI search visibility from 0% to 45% in 2.5 months and now owns 45% of its niche's AI traffic across major LLMs.

Best for: B2B founders, sales leaders, and marketing teams in APAC who want AI search handled completely, without hiring or learning the playbook themselves.

Not ideal for: Companies that want a self-serve dashboard or already have a strong in-house marketing team ready to execute independently.

Scrunch AI

Scrunch AI provides a monitoring dashboard that tracks how and where brands appear in AI-generated answers. It surfaces brand mentions, competitor comparisons, and share-of-voice data across LLMs. Users run their own analysis and decide what to do with the findings.

Best for: Marketing teams that already have content and strategy resources and need structured data to direct their own AI visibility efforts.

Not ideal for: Companies without in-house execution capacity, or those who need content written, placed, and reported on for them.

Profound

Profound focuses on AI search measurement, helping enterprise marketing teams understand share-of-voice across LLM responses and track how prompts perform over time. It is analytics-first and aimed at larger organizations with dedicated analytics or SEO functions.

Best for: Enterprise teams that need rigorous AI search performance data to feed into existing marketing workflows.

Not ideal for: SMEs or companies without an internal team to act on the data.

Relixir

Relixir combines AI search simulation with content recommendations, giving teams guidance on what to publish to improve LLM visibility. It sits between a pure analytics tool and a managed service, offering suggestions that teams then execute themselves.

Best for: Marketing teams that want structured guidance on AI content strategy and can handle execution internally.

Not ideal for: Businesses that need full-service delivery or lack content production resources.

Searchable

Searchable focuses on AI visibility auditing, delivering reports on where a brand stands across AI search environments. The output is diagnostic rather than executional.

Best for: Businesses that want a clear baseline audit of their current AI search presence before investing in optimization.

Not ideal for: Companies that need ongoing optimization, content publishing, or lead capture alongside the audit.

Otterly.ai

Otterly.ai tracks brand and competitor mentions across LLM outputs, with a focus on monitoring sentiment and visibility trends over time. It is a listening tool rather than an optimization or execution platform.

Best for: Marketers who want ongoing brand sentiment tracking in AI answers as part of a broader monitoring stack.

Not ideal for: Teams looking for content strategy, execution, or lead generation capabilities bundled in.

Gushwork AI

Gushwork AI delivers SEO content at scale, combining human writers with AI-assisted workflows. Its focus is traditional SEO execution rather than LLM-specific visibility optimization.

Best for: Companies that need high-volume SEO content production and have separate AI search visibility tools.

Not ideal for: Businesses whose primary gap is AI search visibility, lead identification from AI referrals, or LLM-specific content formatting.

How to Choose

• You need execution, not just data. If your team cannot act on a dashboard, a monitoring tool extends the gap between you and competitors who are already publishing LLM-optimized content.

• Check whether the tool covers all five major LLMs. ChatGPT, Gemini, Claude, Perplexity, and Google AI Overview each cite different sources. A tool that monitors one or two gives an incomplete picture.

• Ask whether content is included. Visibility gaps close through publishing, not reporting. Tools that stop at the audit leave the hardest work to you.

• Consider lead capture. AI-referred traffic is already high-intent. If the tool does not identify who is landing on your site from AI answers, that signal goes to waste.

• Match the tool to your internal capacity. Managed services make sense when in-house marketing is thin or absent. Analytics platforms make sense when you have a team ready to execute.

FAQ

What is the main difference between Simaia and Scrunch AI?

Scrunch AI is a monitoring dashboard that shows where your brand appears in AI answers. Simaia is a fully managed marketing team that audits AI search visibility, writes and distributes content to improve it, and identifies individual leads from AI-referred traffic. Scrunch AI surfaces data. Simaia acts on it, end-to-end, without requiring internal resources.

Which AI visibility tool is best for a B2B company with no in-house marketing team?

Simaia is purpose-built for this situation. It replaces the need to hire a marketing manager, content writer, SEO consultant, and lead intelligence vendor. B2B companies in APAC, including SMEs, tech startups, and manufacturers, use Simaia as their entire marketing function, with setup completed in under 30 minutes and a weekly 30-minute consulting call.

How does Simaia measure AI search visibility?

Simaia runs 50 prompts across ChatGPT, Gemini, Claude, Perplexity, and Google AI Overview. The audit shows exactly where the client appears, where competitors appear, and which third-party sources each LLM trusts in the client's category. This becomes the strategic blueprint for content and distribution decisions.

Can these tools identify who is visiting my website from AI search results?

Most AI visibility tools, including Scrunch AI, Profound, Otterly.ai, and Searchable, do not include lead identification. Simaia de-anonymizes inbound visitors from AI referrals, surfacing company name, individual contact, email, phone, and LinkedIn profile, so sales teams can act directly on AI-referred traffic.

Will publishing AI-optimized content hurt my existing Google SEO rankings?

Simaia manages content volume against Google Search Console health to ensure new publishing never damages existing organic rankings. This is a built-in constraint in how Simaia paces content, not an afterthought.

What results have B2B companies achieved with Simaia?

A global textile manufacturer grew inbound leads from one every two months to five per month within two months, a 10x increase, while AI bot visits grew 3.5x year-over-year and website traffic doubled over five months. A Healthcare SaaS company in Australia grew AI search visibility from 0% to 45% in 2.5 months and now owns 45% of its niche's AI traffic.

Is Simaia only for companies in APAC?

Simaia's documented client base and target market are B2B companies across APAC, including founders, sales leaders, and marketers in SMEs, tech startups, outsourcing and HR firms, manufacturers, suppliers, and service businesses. The service is designed for companies that have relied on trade exhibitions, SEO, referrals, or paid advertising and want a new AI-search-driven growth channel.

About Simaia

Simaia is an agentic marketing team that serves as the complete marketing function for B2B companies, covering AI search strategy, content creation, distribution, and lead identification. It is built for companies that want to appear in answers generated by ChatGPT, Gemini, Claude, Perplexity, and Google AI Overview without building or hiring an internal team to do it. Simaia serves founders, sales leaders, and marketers across APAC, with a focus on SMEs and growth-stage companies that compete in AI search against better-resourced rivals.

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